On March 24 and 25 , The KwaZulu-Natal Film Commission and the KwaZulu-Natal Fashion Council will with the support of Amajuba Municipality launch an industry and brand awareness drive in Amajuba. The campaign will be a road show, travelling through various municipalities across the province of KwaZulu-Natal.
The KwaZulu-Natal Film Commission and the KwaZulu-Natal Fashion Council have partnered to fulfil their shared mandates of providing and encouraging the provision of opportunities for persons, especially from disadvantaged communities, to enter and participate in both the film and fashion industry in the province of KwaZulu-Natal. The MEC for Economic Development Tourism and Environmental Affairs – Mr Sihle Zikalala who is a shareholder of both entities has put community development, community engagement and accessible services at the forefront of service delivery.
The KwaZulu-Natal Film Commission has made great strides in creating opportunities to previously disadvantaged communities in the province, but has further identified a gap in the dissemination of the programs available. As a response to this, the KwaZulu-Natal Film Commission has partnered with the KwaZulu-Natal Fashion Council in crafting unique outreach programs that will be conducted in the province’s district municipalities.
The campaign is aimed at creating awareness on the various programs offered by both the entities which will include but not limited to the KwaZulu-Natal Film Commission bursary programs which has to date produced 11 graduates from both 2014 and 2015 respectively. The graduates are specialising in various disciplines within film including screen writing, directing as well as cinematography amongst others. The KwaZulu-Natal Film commission film fund (which was created to stimulate the growth of the film industry in the province by targeting KwaZulu-Natal based companies and companies producing films in KwaZulu-Natal) is another programme that has seen 79 projects funded in the year 2015/16.
The KZN Fashion Council invites fashion designers and aspiring fashion models from Amajuba District Municipality (Newcastle, Dannhauser and eMadlangeni local municipalities) to come to eMadadeni Community Hall on the 18th of March 2017 for a pre-registration for a fashion design contest and for modelling auditions at the fashion show that will take part on the 25th of March at oSizweni hall.
According to Xolani Zulu, the marketing manager for the KZN Fashion Council, “designers will have a choice to compete for prizes in the best male wear or the best female wear categories following the Human Rights theme”. For the prejudging on the 18th and for the main competition on the 25th designers must bring their own models fully styled from head-to-toe. Zulu continues to say that the Fashion Council will also on the 18th audition and select 10 male and 10 female models that will be used to model in the main emerged designer fashion show featuring some of the best KZN Fashion Council designers. Aspiring models coming for the auditions are requested to bring both flat and high heeled shoes.
On the 25th of March KZN Fashion Council will introduce the audience to opportunities for fashion designers in the annual Africa Fashion Exchange exhibition platforms and various fashion sector initiatives including a new comprehensive business mentorship programme. “We have learnt since our inception in 2009, and that is why we are evolving from a very successful 21 Steps to Retail program that the Council has been running from 2013,” says Zulu, “starting from uMzimkhulu last year November to Amajuba this year, we will be going around the province working with local and district municipalities identifying outstanding designers to be nurtured to start employment creating and income generating businesses. After a vigorous mentorship programme, designers will graduate with a solid track-record of supplying a major national chain alongside established labels”.
The community of Amajuba District will be treated to a fun and informative day. Those in attendance will be treated to a screening of the latest South African film proving that local content can set Box Office trends and that telling local authentic stories is what South Africans are looking for from the film industry in South Africa. Through this session the communities will also be exposed practically to the different careers in the two industries.
The KwaZulu-Natal Film Commission is a provincial state entity, under the Department of Economic Development, Tourism and Environmental Affairs (EDTEA), in the Province of KwaZulu-Natal South Africa established in terms of the KwaZulu-Natal Commission Act, 2010 ( Act No 3 of 2010). Its mandate is to facilitate support throughout the value chain to the local and international film industry through creating opportunities and also growing the KwaZulu-Natal film industry.
The KZN Fashion Council was established in 2009 as a not for profit company (section 21), in response to the need to support the fashion design sector, through a strategic partnership between the KwaZulu-Natal Department of Economic Development, Tourism and Environmental Affairs and the eThekwini Municipality’s Economic Development and Investment Promotion Unit.
1. Media Contacts KZN Film Commission:
Buhle Malunga Lungile Duma
Marketing and Communications Manager Marketing and Communications Specialist
Tel: +27 60 974 9786 Tel:+27 72 080 0414
Email: BuhleM@kwazulunatalfilm.co.za Email: LungileD@kwazulunatalfilm.co.za
Facebook: @kwazulunatal film Commission , Instagram: @kwazulunatalfilm Twitter: @kwazulufilm
2. KZN Fashion Council
Xolani Zulu – Programme Manager: Marketing
Tel: +27(0) 31 825 9647, Cel: +27(0) 84 080 6814, www.kznfc.org.za